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The web page haupysbeaverrub.ca states the following, "What Is Haupys Beaver Rub Seasoning? Haupys Beaver Rub HBR is a beautiful, mildly spicy seasoning." We viewed that the website also stated " A cornucopia of flavors, HBR is a versatile addition to any recipe." It also said " You can use it as a meat rub on beef, fowl, pork, or fish. It is excellent on wild game! You can even use it to liven up your soups, sauces, and marinades. Haupys Beaver Rub - A True Canadian Taste! A single puck 99g of Haupys Beaver Rub, the finest seasoning imagined! Perfect for beaver meat or any other critter! HBR Six Puck 6." The header had beaver rub as the highest ranking search term. This keyword is followed by haupys beaver rub, hbr, and canadian seasoning which isn't as urgent as beaver rub. The other words they used was canadian spice. canadian gift is included but might not be seen by web crawlers.